27 August 2011

Moneta Ceramica® News: The Secret Ingredient.

BCF Immagine's new nationwide Italian communication campaign for Moneta conveys an original message, which is very much a part of the world of cooking, for all those who love great cuisine. The claim, "Ingrediente Segreto" (the "Secret Ingredient"), calls to mind the most delicious recipes passed on by word of mouth: those we adore at the homes of friends and relatives but which are given out without some little but fundamental ingredient. A secret is also concealed in Moneta'’s new ceramic technology and unique production process, ensuring the stunning success of these products among consumers. The triumph of Moneta is the result of its firm belief in ceramic technology, and indeed it was the first to introduce it to the Italian market, in 2009. Ingrediente Segreto is the proclamation of an authentic innovation on the family table, reflecting a new, heightened awareness among those who purchase the finest products.

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